In today’s world of instantaneous information and short attention spans, online searches can either make or break a customer’s opinion of your casino. Customers want information quickly when searching for answers, which means it should be a top priority for your casino property to have an accurate and up-to-date digital presence. It’s of utmost importance that you take the time to make sure the information on the Internet properly represents your casino.
A good tactic is to start by conducting a Google search of your casino and evaluating the results that appear. The first thing you need to do is make sure that the information showing up on the right-hand side of the page (this information is also called the ‘knowledge panel’) is accurate and up to date. Make sure details such as your address, facility hours, and phone number are the same here as it is across all of the search results. You should make a point to update any incorrect information. If you manage your casino’s online/digital accounts, you can easily edit this content, however, for some sites you may have to submit an edit to the applicable company. Be sure to do the same process on other search engines like Bing, Yahoo, etc.
Another important aspect of having a strong online presence is managing customer reviews. Sites like Google, Trip Advisor and Facebook allow customers to rate and review your casino. A user can form an opinion on your property just by looking at your online customer reviews, so it’s important to continually monitor these. You can properly gauge customer complaints and concerns, acknowledge customers on good reviews, and flag any irrelevant or inappropriate comments.
Images are also influential in search results. Pictures that are blurred, irrelevant, or outdated should be removed and replaced with good quality pictures. Important images for search results are images of your building, your unique atmosphere and environment, amenities and your logo. Individuals enjoy browsing pictures before visiting your property so it’s good practice to include images of staff, products and services you offer, as well as customers enjoying themselves at your property (with their consent).
These easy steps can dramatically improve your online presence and can help get your casino on its way to having stronger, customer friendly search results. JamesDugan Casino Marketing is here to help you build and maintain a strong online presence that results in increased traffic, play and revenue! Please contact us with any questions or for assistance!