What you need to know about cause marketing

Aug 14, 2015

On the surface, your casino is an all-encompassing entertainment venue. Yes, your clientele are looking for the next big win, a spectacular show and phenomenal dining experience. But what’s more, is they want to know what you’re doing for the local community.

According to a 2010 philanthropic study highlighted by the U.S. Small Business Administration, 85 percent of consumers have a more positive image of a product or company when it supports a cause they care about. Ninety percent want companies to tell them how they’re supporting causes.”

For marketing purposes, outreach initiatives will allow your casino to connect with members of the community on a more personal level. At JamesDugan Casino Marketing, we love the work all of our clients are doing to increase their impact, right outside their doors. This holiday season, Royal River Casino in Moody County, SD will be putting up an Angel Tree, allowing residents to bring in unwrapped gifts for low-income families in exchange for $5 of free play - a promoted effort that’s yielded a positive return-on-investment two years in a row and counting. Moving over to Knox County, NE, Ohiya Casino is showing their community spirit by operating a food drive every Wednesday in November. Customers receive $5 of free play by contributing two or more non-perishable food items for local social services.

You know your casino’s community stewardship and visibility largely factor into the positive growth of your business. Allow us to help you share it with others.