How to Improve Your Email ROI

Jun 17, 2016



The debate about email marketing rages on - is email dead or alive?

We are here to say that email is alive and well. In fact, according to the Radicatti Group, there are over 2.5 billion email users worldwide. To ensure that your casino is using email to its full potential, focus on sending emails that are valuable to the customer and include a clear call-to-action. Here are a few types of emails that you can send to help increase your email ROI.


These emails are a solid way to share content from your blog or news section. They can be short and sweet, and you can effectively direct traffic to your website by linking its URL in the content. These types of emails can help build relationships with your guests and inform them of your promotions, events, offers, and even important tribal news.

Product updates

Chipmunk Mail Server says the average open rate for retail emails is 21.4%, so there’s still interest in these types of emails. Retail emails can feature gift shop, hotel and restaurant offers and upcoming incentives. It’s important to have good visuals of your products, as potential buyers are more likely to buy something they can see. Custora, a predictive marketing platform, says 25.1% of sales on Black Friday came from email marketing. Email marketing is still relevant to retail companies.

Digital newsletters

Monthly or quarterly casino newsletters should always be sent out digitally because their call-to-action is a great tool for building your email list. Digital newsletters will help lead traffic to your website and improve brand awareness. As an added bonus, digital newsletters can include blog links or even videos that couldn’t be included in a physical mailer.

Casino & Facility updates

You know the saying: the cobbler’s children have no shoes. It often rings true for the digital strategies of casinos today. Oftentimes, they are so focused on what is going on with their in-house guests and experience that they forget to show what is going on inside their own walls. Emails focused on casino and tribal culture are a great way to develop relationships with your guests, and they will often like getting to know your team as you get to know them.

As you can see, email is an extremely effective marketing strategy for your casino and entire property, and you should make consistent email campaigns an integral part of your overall marketing strategy. JamesDugan Casino Marketing has extensive experience in developing and executing these cost-effective campaigns, and if you would like additional information, we welcome the opportunity to talk with you!