Build a Customer Email Database. Then Use It!

Sep 24, 2015

As a casino marketer, you’ve worked hard to build an attractive venue for your guests, bringing in unique entertainment, the hottest gaming technology and new enticing promotions. Now, how do you tell guests about all the exciting things you have coming up next? One of your most effective and cost-efficient marketing channels could be email.

For every $1 spent on email marketing, $44.25 is the average return on investment, according to Experian Hitwise. Email marketing is one of the most effective tactics for driving traffic and drop at casinos. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

Of course, in order to utilize email marketing, you must first build a valid customer email database. To do so, you must give customers a reason to sign up and provide you with their email address. Offer exclusive content to email subscribers, discounts to concerts and shows, or entries into a prize drawing. Ensure your content is polished and enticing, and make sign-up simple, always including a call-to-action. Provide plenty of opportunities for email sign-up on your website and in the casino, such as when guests register for a Player’s Club card.

Once you’ve started building your database, make every email sent count. Professional presentation and graphic design are important in order to retain email subscribers, gain attention and get people to take action. And arguably the most important task is creating a compelling, engaging subject line for your email. According to ExactTarget, 64% of people say they open an email because of the subject line.

At JamesDugan Casino Marketing, we work with a number of casinos to create engaging promotional email campaigns that receive high click-through rates, generate excitement, and ultimately drive more customers in the door. Allow us to help you with proven acquisition strategies and reach your customers on a more consistent and personal level.